The Name Saratoga

The company itself is named after the "Saratoga" a breed of fish that is revered by both Australian Aboriginals and the Chinese. Our company founder noticed that the fish was in general fairly mellow until it saw an opportunity to feed whereby it would burst into action and seize on the opportunity - just like a good investor. Our founder also noticed that the fish would dive bomb the bottom of the tank for no apparent reason and injure itself unnecessarily - just like a bad investor.

Therefore the "Saratoga" seemed to encompass two tenants of human behaviour inherent with making investment decisions, making logical and illogical decisions. Thus the company was named Saratoga to both remind investors of the potential that they could have and to foreworn them of the mistakes that they will make.